by Leigh | Jul 24, 2024 | Uncategorized
Your superhero story. Ok, so maybe not quite the “origins” story of a superhero, but your brand origins story is every bit as interesting and compelling for your audience. Brand storytelling is a very powerful tool in your kit. Sure we all love a good story here in...
by Leigh | Jul 24, 2024 | Uncategorized
MVP or UVP? Getting to the heart of what truly makes you different is a game changer. To have a deep understanding of what sets you apart from your competitors and the reasons why clients chose you and are still choosing you. Most business owners will know this (or at...
by Leigh | Jul 24, 2024 | Uncategorized
Know your audience – So, of course you know who your audience is, right? Even if you know your audience very well, it’s not a bad exercise to re-do some customer personas and really look to see if the audience demographic has changed and if so, why? You should...
by Leigh | Jul 24, 2024 | Uncategorized
Brand Storytelling What is a Brand? It’s been said that your brand is what people say about you when you’re not in the room. Of course there’s more to it than that but simply put, it’s your reputation and the perception of your company in peoples hearts and minds. Do...
by Leigh | Jul 24, 2024 | Uncategorized
To ensure you “kill” it at your next event you’ll be constantly communicating, refining and tweaking all of your event tools. Now more than at any stage will you need a strong event critical path, production schedule, event plan and/or running order. Make sure you...
by Leigh | Jul 24, 2024 | Uncategorized
Event Design is really the look and feel of your space, your venue, your event room. It’s the first impression your guests will have so make sure to bring your brand colours all the way through with lighting. Think about stage backdrops, screens, signage, centrepieces...
by Leigh | Jul 24, 2024 | Uncategorized
Over the last week or so we’ve focussed mainly on Sponsorship and shared a few insights from our own experience in this year – hopefully you found it useful and of course give us a call anytime if you’ve any queries in this area. So, now we’re going to move on to...
by Leigh | Jul 24, 2024 | Uncategorized
Why get a sponsor and how does that benefit your event? Having a strong sponsor for your event can help with so many things including financial backing, a wider network and reach, credibility as well as practical elements like volunteers, speakers, suppliers and even...
by Leigh | Apr 25, 2024 | Uncategorized
Would you make an investment in a companywide campaign or initiative and hope for the best? Do something on a public forum and not curate the message in a precise way? Unlikely, right?! Companies need to think of their events and brand activations as highly strategic...
by Leigh | Apr 25, 2024 | Uncategorized
If you have the time, designing and delivering events can be a fun and challenging experience for non-event professionals. But sometimes you just won’t have the time or the inclination and the event becomes a complex and dynamic project that seems to have grown...
