In a world where corporate events are more than just gatherings, the strategic approach to events is becoming more and more important. Aligning your internal and external events with the business goals, while integrating your company’s goals and objectives, creates a powerful synergy that will propel your company towards success. By utilising events as useful tools for communication, engagement, and sustainability, businesses can not only achieve short-term objectives but also contribute to a more sustainable and socially responsible future.

In short, Event Planning is all about efficiency and Event Strategy is all about effectiveness. A subtle but huge difference. Given the time and resources, most people could do a pretty good job of organising the elements needed for an event, such as catering, entertainment, staging, sound, av, speakers etc. but of course that’s the execution of the event – what happens months before that point? You figure out the purpose of your event (sometimes) and what success looks like, but are we doing this?

The real gold is hidden in the true purpose of the event, whether it is an internal employee engagement event or an external thought leadership event. Digging into the truth of this and it’s potential impact can transform a good event into an insightful and measurable one. Measurement does matter, so by truly understanding how each event furthers your business goals and aligns with your company strategy, you can really measure it’s effectiveness in driving your business ambitions and, most importantly, bringing the rest of your team with you.

“Tell me and I forget, Teach me and I may remember, involve me and I learn” Benjamin Franklin