by Leigh | Jul 24, 2024 | Uncategorized
Your superhero story. Ok, so maybe not quite the “origins” story of a superhero, but your brand origins story is every bit as interesting and compelling for your audience. Brand storytelling is a very powerful tool in your kit. Sure we all love a good story here in...
by Leigh | Jul 24, 2024 | Uncategorized
MVP or UVP? Getting to the heart of what truly makes you different is a game changer. To have a deep understanding of what sets you apart from your competitors and the reasons why clients chose you and are still choosing you. Most business owners will know this (or at...
by Leigh | Jul 24, 2024 | Uncategorized
Know your audience – So, of course you know who your audience is, right? Even if you know your audience very well, it’s not a bad exercise to re-do some customer personas and really look to see if the audience demographic has changed and if so, why? You should...
