Articles
Your Superhero Story
Your superhero story. Ok, so maybe not quite the “origins” story of a superhero, but your brand origins story is every bit as interesting and compelling for your audience. Brand storytelling is a very powerful tool in your kit. Sure we all love a good story here in...
What makes you Unique?
MVP or UVP? Getting to the heart of what truly makes you different is a game changer. To have a deep understanding of what sets you apart from your competitors and the reasons why clients chose you and are still choosing you. Most business owners will know this (or at...
Know your Brand Audience
Know your audience - So, of course you know who your audience is, right? Even if you know your audience very well, it’s not a bad exercise to re-do some customer personas and really look to see if the audience demographic has changed and if so, why? You should know as...
Craft your Brand Story
Brand Storytelling What is a Brand? It’s been said that your brand is what people say about you when you’re not in the room. Of course there’s more to it than that but simply put, it’s your reputation and the perception of your company in peoples hearts and minds. Do...
Executing your Event
To ensure you “kill” it at your next event you’ll be constantly communicating, refining and tweaking all of your event tools. Now more than at any stage will you need a strong event critical path, production schedule, event plan and/or running order. Make sure you...
Event Design, Look & Feel
Event Design is really the look and feel of your space, your venue, your event room. It’s the first impression your guests will have so make sure to bring your brand colours all the way through with lighting. Think about stage backdrops, screens, signage, centrepieces...
What is Event Strategy?
Over the last week or so we’ve focussed mainly on Sponsorship and shared a few insights from our own experience in this year – hopefully you found it useful and of course give us a call anytime if you’ve any queries in this area. So, now we’re going to move on to...
Sponsorship 101
Why get a sponsor and how does that benefit your event? Having a strong sponsor for your event can help with so many things including financial backing, a wider network and reach, credibility as well as practical elements like volunteers, speakers, suppliers and even...
Let’s get Strategic!
Would you make an investment in a companywide campaign or initiative and hope for the best? Do something on a public forum and not curate the message in a precise way? Unlikely, right?! Companies need to think of their events and brand activations as highly strategic...
Anyone can run a great Event!
If you have the time, designing and delivering events can be a fun and challenging experience for non-event professionals. But sometimes you just won't have the time or the inclination and the event becomes a complex and dynamic project that seems to have grown arms...
Event Planning vs Event Strategy
In a world where corporate events are more than just gatherings, the strategic approach to events is becoming more and more important. Aligning your internal and external events with the business goals, while integrating your company's goals and objectives, creates a...
2020 – The Year of Virtual Events
What a difference a year makes! As we reflect on the craziness of 2020, it's important to note some of the positives as well as the negatives, which we're all too glaringly aware of. Most certainly, if anyone had asked me 12 months ago to organise a virtual awards...
Events – The Forgotten Industry
After 12 years working for Cork Chamber, I took the leap of faith and established Leigh Gillen Events in July of 2018, in order to help businesses to run professional corporate and business events. In the first 18 months, the company went from strength to strength,...
Back to the Future
Here at Leigh Gillen Events, like many other companies, we have had to adapt our services to meet a changing demand, particularly in the world of events, with the focus being more on “digital” rather than “physical” events. Events signal progress and are a great way...
Everything in Moderation
Since the Covid-19 pandemic, Irish businesses are organising more and more online events to meet the growing demand for education, information and thought leadership. As the world of online events and conferences is increasingly becoming not just a temporary...
What’s my Motivation?
Last week, we looked at a few ways to bring your online event to life, rather than just “popping” it up online and assuming that the live, traditional format will translate to an online version of your event. I hope some of you found it useful, as you adapt your...
Video Killed the Radio Star…
There’s no doubt we’ve all been super engaged lately, signing up for many webinars, online courses, online events, training courses and webinars. And, as we have all experienced, some of these activities really hit the mark and some, let’s face it, just do not. Why...
To Event or not to Event, that is the Question…
As an experienced Event Management Consultancy, our fundamental understanding of the vision of the client is vital, so one of the first questions we ask our new clients is “why?” What is the purpose of the event and why are you investing valuable resources and money...
What’s the point of it all?
Sounds like a dramatic question, but every organisation who is sitting down to plan an event should be asking themselves some form of this question. What is the desired outcome? What is our main objective? Who do we want in the room? Your event should have a...
Leigh Gillen Events – featured in this weeks Irish Examiner
“Events are such an important part of business and companies need to know that their event is in competent hands. I see companies using stretched internal resources to put together their events, taking busy people away from their...
Your Superhero Story
Your superhero story. Ok, so maybe not quite the “origins” story of a superhero, but your brand origins story is every bit as interesting and compelling for your audience. Brand storytelling is a very powerful tool in your kit. Sure we all love a good story here in...
What makes you Unique?
MVP or UVP? Getting to the heart of what truly makes you different is a game changer. To have a deep understanding of what sets you apart from your competitors and the reasons why clients chose you and are still choosing you. Most business owners will know this (or at...
Know your Brand Audience
Know your audience - So, of course you know who your audience is, right? Even if you know your audience very well, it’s not a bad exercise to re-do some customer personas and really look to see if the audience demographic has changed and if so, why? You should know as...
Craft your Brand Story
Brand Storytelling What is a Brand? It’s been said that your brand is what people say about you when you’re not in the room. Of course there’s more to it than that but simply put, it’s your reputation and the perception of your company in peoples hearts and minds. Do...
Executing your Event
To ensure you “kill” it at your next event you’ll be constantly communicating, refining and tweaking all of your event tools. Now more than at any stage will you need a strong event critical path, production schedule, event plan and/or running order. Make sure you...
Event Design, Look & Feel
Event Design is really the look and feel of your space, your venue, your event room. It’s the first impression your guests will have so make sure to bring your brand colours all the way through with lighting. Think about stage backdrops, screens, signage, centrepieces...
What is Event Strategy?
Over the last week or so we’ve focussed mainly on Sponsorship and shared a few insights from our own experience in this year – hopefully you found it useful and of course give us a call anytime if you’ve any queries in this area. So, now we’re going to move on to...
Sponsorship 101
Why get a sponsor and how does that benefit your event? Having a strong sponsor for your event can help with so many things including financial backing, a wider network and reach, credibility as well as practical elements like volunteers, speakers, suppliers and even...
Let’s get Strategic!
Would you make an investment in a companywide campaign or initiative and hope for the best? Do something on a public forum and not curate the message in a precise way? Unlikely, right?! Companies need to think of their events and brand activations as highly strategic...
Anyone can run a great Event!
If you have the time, designing and delivering events can be a fun and challenging experience for non-event professionals. But sometimes you just won't have the time or the inclination and the event becomes a complex and dynamic project that seems to have grown arms...
Event Planning vs Event Strategy
In a world where corporate events are more than just gatherings, the strategic approach to events is becoming more and more important. Aligning your internal and external events with the business goals, while integrating your company's goals and objectives, creates a...
2020 – The Year of Virtual Events
What a difference a year makes! As we reflect on the craziness of 2020, it's important to note some of the positives as well as the negatives, which we're all too glaringly aware of. Most certainly, if anyone had asked me 12 months ago to organise a virtual awards...
Events – The Forgotten Industry
After 12 years working for Cork Chamber, I took the leap of faith and established Leigh Gillen Events in July of 2018, in order to help businesses to run professional corporate and business events. In the first 18 months, the company went from strength to strength,...
Back to the Future
Here at Leigh Gillen Events, like many other companies, we have had to adapt our services to meet a changing demand, particularly in the world of events, with the focus being more on “digital” rather than “physical” events. Events signal progress and are a great way...
Everything in Moderation
Since the Covid-19 pandemic, Irish businesses are organising more and more online events to meet the growing demand for education, information and thought leadership. As the world of online events and conferences is increasingly becoming not just a temporary...
What’s my Motivation?
Last week, we looked at a few ways to bring your online event to life, rather than just “popping” it up online and assuming that the live, traditional format will translate to an online version of your event. I hope some of you found it useful, as you adapt your...
Video Killed the Radio Star…
There’s no doubt we’ve all been super engaged lately, signing up for many webinars, online courses, online events, training courses and webinars. And, as we have all experienced, some of these activities really hit the mark and some, let’s face it, just do not. Why...
To Event or not to Event, that is the Question…
As an experienced Event Management Consultancy, our fundamental understanding of the vision of the client is vital, so one of the first questions we ask our new clients is “why?” What is the purpose of the event and why are you investing valuable resources and money...
What’s the point of it all?
Sounds like a dramatic question, but every organisation who is sitting down to plan an event should be asking themselves some form of this question. What is the desired outcome? What is our main objective? Who do we want in the room? Your event should have a...
Leigh Gillen Events – featured in this weeks Irish Examiner
“Events are such an important part of business and companies need to know that their event is in competent hands. I see companies using stretched internal resources to put together their events, taking busy people away from their...